Memorial Jewellery

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As part of the initiative to bring more modern ideas into the funeral industry, Lucentt has begun to offer memorial jewellery that is customisable with the fingerprint of a loved one or contain a small amount of ashes. The flyer was originally designed to be taken overseas on a trip to funeral homes in the pacific to spread awareness outside of New Zealand too. They were also brought to the FDANZ Tradeshow.

As a part of this project I was also in contact with the supplier in The Netherlands for images to create a localised version of the full catalogue and the company that does their digital design to help working on the online configurator, where the customer is actually able to choose how the fingerprint is placed on the jewellery for engraving.

Range Flyer

This flyer was originally designed as one of several, to be taken to clients outside of New Zealand. The intention is to show the variety of the jewellery pieces available, from charms, pendants and rings with some being customised with finger prints or containing ashes, or both. Since Lucentt doesn’t sell directly to the public the Jewellery case is included to show how funeral homes will purchase the selection of jewellery they want and offer it to their own customers.

Magazine Ad

To draw attention to Lucentt’s appearance at the FDANZ Tradeshow I was tasked with creating a simple, image heavy ad to be placed in the last FDANZ magazine before the show.

It was decided that the personalised jewellery was the most unique and eye-catching of the new products that Lucentt was providing. I decided to add a faint blue behind the customised ring to seperate it slightly from the dark background but not be the primary focus.